Kellogg’s Rice Krispies Supports the Immune System? I think not.

“Even when they’ve stopped popping, they haven’t stopped working.  Now every box of Kellogg’s Rice Krispies cereal has antioxidants and nutrients that help support your child’s immune system”.  This is how Kellogg’s is now touting their Rice Krispies cereal.

As a father myself, I become so unbelievably angry every time I read this.  I hope that for every one else that reads this, parent or not, it elicits the same reaction.

The very idea that Kellogg’s is touting this cereal as something that will “help support your child’s immune system” is laughable at best.  Rice Krispies is a cereal grain.  For those of you who haven’t done so already, I highly recommend reading Cereal Grains: Humanity’s Double-Edged Sword, by Loren Cordain.

Grains are linked to a myriad of health problems.  Grains and sugar cause a highly inflammatory reaction in the human body.  Grains contain something called antinutrients.  Simply put, they are called antinutrients because they interfere with your body’s ability to absorb nutrients.  Kellogg’s would have you believe that feeding our children (or adults for that matter) Rice Krispies will give them a stronger immune system, when in fact it will do quite the opposite.

Let’s look a little closer at eating Rice Krispies as part of a “healthy” breakfast.  Looking at that commercial, let’s say for arguments sake that the mother is feeding her child one serving of Rice Krispies with one cup of milk.  It is important to keep in mind that ALL carbohydrates that a person consumes get broken down into glucose (i.e., sugar).  According to the USDA SR-21, one serving of Rice Krispies contains 28 grams of carbohydrates.   One serving of milk contains 13 grams of carbohydrates.  So, in that one bowl of Rice Krispies your child (or you) is consuming 41 grams of carbohydrates all ready to be broken down into sugar…almost 3 tablespoons (2.88 to be exact)! That of course, is assuming you only consume 1 bowl of cereal. According to Dr. Mike Eades, “normal blood sugar represents less than one teaspoon of sugar dissolved in the blood“.  That is far less than the minimum 3 tablespoons of sugar that was just consumed in that one bowl of Rice Krispies with milk.

Kellogg’s Rice Krispies supports the immune system and is part of a healthy breakfast?  I think not.